Fast Casual

A Fast Casual restaurant is a hybrid business model that strategically occupies the market between Fast Food (QSR) and Full Service dining. Operationally, it combines the counter-service efficiency and speed of a QSR with the higher-quality ingredients, more complex and customizable menus, and more upscale ambiance typically associated with a casual full service restaurant. The success of the Fast Casual model is contingent upon a sophisticated supply chain for fresh ingredients, a strong brand identity focused on quality, and a technology stack that often emphasizes seamless online ordering and loyalty programs to drive repeat business.